Campaigns & Advocacy

I turn ideas into campaigns that create meaningful change - setting the vision, building the strategy and delivering every stage.

Over two decades in the fertility sector, I have led high-impact initiatives including Fertility in the Workplace, providing training and policy support to hundreds of people at organisations such as LinkedIn, HSBC and the Greater London Authority.

My commitment to fertility equity led to Scream4IVF, co-created pro bono with Saatchi Health. The campaign generated national media coverage, brought supporters together outside Parliament and secured more than 100,000 petition signatures, which were delivered to Downing Street.

As an adoptive parent, I also campaign for better support during the transition from fertility treatment to adoption and deliver FASD training to councils, educators and individuals. Across all my work, I draw on lived experience to build awareness, empathy and hope.